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cadabra

A multimedia odyssey on land and sea.
Client
Regional economic development corporation of the RCM Roché-Percé
Expérience

Outdoor multimedia course

Date
2019
Bourg de Pabos, Canada
Bourg de Pabos, Canada
An outdoor multimedia course, complete with 8 stations that welcome visitors in to experience moments that unite, delight and inspire.

Photo credit: Chok Images

Photo credit: Chok Images

Photo credit: Chok Images

Photo credit: Chok Images

Photo credit: Chok Images

Photo credit: Chok Images

URA, a celebration of water invites audiences to enjoy a multimedia spectacular in the heart of nature. Guided by the voice of Lamia, a fantastical being descended from Basque legend, visitors are transported to a timeless maritime universe. Accessible day and night, eight experiential stations are set on the coast of the Gaspé Peninsula. Here, vivid scenery meets cutting-edge technology in a fairytale choreography.

From the first station, the very latest in multimedia technique whisks visitors to an autumnal high tide. Then, like the calm after the storm, the second station soothes visitors with a Mi’kmaq purification-by-water ritual. The following stations plunge audiences into a nighttime storm on the Atlantic seas, and then to the depths of the ocean floor. Next, they are brought to the hold of a 19th century vessel about to weather a shipwreck, before coming into close contact with the region’s aquatic underworld via a visit with a black whale. Finally, the experience culminates in a maritime audio-visual finale, where Lamia reveals herself for the first time to her audience.

Both entertaining and educational, this hour-long presentation moves visitors to new worlds of feeling and experience.

The experience is available in three languages: French, English and Mi’kmaq. The URA, a celebration of water project is part of the International Year of Indigenous Languages, and allows audiences to learn about the history, rituals and community members of the Mi’kmaq.

Approach

Water is an essential element of life on earth. In the Gaspésie region, water is a rich symbol of the luxurious regional vegetation and magnificent coastal landscapes. Water is also the greatest historic and economic resource of the area. *URA, a celebration of water *sets out to illustrate the site’s cherished cultural, ecological and historical heritage with a journey that reflects the region’s beauty.

Outcome

URA, a celebration of water is a multimedia, multi-sensorial course set on the coast of the Gaspé Peninsula in Parc du Bourg de Pabos. This unique recreo-touristic destination transports audiences to eight different experiential stations with one theme in common: water. Different methods of representation are used in each of the eight stations, allowing a wide variety of exceptional interactions, from seeing a black whale up close to meeting Unisol fishermen. This multi-dimensional circuit brings people together with a fairytale glimpse into the world of water, and is perfect for children and teen, adult and senior audiences.

Challenge

The main challenge of URA, a celebration of water was to produce an experience that was fascinating, informative and awe-inspiring, both by day and by night. The goal was to draw large audiences to this summertime event while focusing on equal parts entertainment and education. This multimedia extravaganza showcases Gaspésie lore, making local customs larger than life to transform knowledge into a show.

Photo credit: Chok Images

The course is accessible to people with reduced mobility. A wheelchair specially designed for the project allows visitors to move easily across rougher terrain, including the beach, to access the stations. Additionally, a virtual reality mask is provided in order to offer a more complete experience of stations situated higher up.

Photo credit: Chok Images

Photo credit: Chok Images

Photo credit: Chok Images

Photo credit: Chok Images

Photo credit: Chok Images

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